A lot of my research had already been conducted whilst researching my essay, i had searched for graphic approaches to graphic design and examples of sustainable produces graphic design that wasn't packaging. I found it really heard to find something that inspired and influenced me so i decided to think about it in a different way.
My brief was to find a way to educate people about the problem at hand rather create a poster illustrating waste or something along those lines.
Throughout this task and and the essay task, I found it difficult to find examples of sustainable design or practice other than packaging designs. I looked at a number of sustainable produced packaging designs just to get an idea of typefaces, colours and materials used to implement into my own design.
Through my contextual research, i was able to identify the biggest problem as people embracing sustainable practice
This means my aims for this project are:
Where possible re-use materials, or get materials from sustainable sources, and materials that can be recycled.
Where possible stick to analogue processes.
Try and maximize the materials and create as little waste as possible.
Target audience
For this project, my target audience is mainly designers. I would ideally like to create something i can distribute within college so my target audience will be students and staff. Although the focus will be on aiming to reduce waste from design processes, getting the message out to more people will only be beneficial to the cause.
This is the stage i found most difficult. I knew i didn't want to create packaging or info graphics so i became a little stuck. However, after contemplating the visual research i had done, i found that the recycling stamp could be found on every design. This is what gave me the idea to think of stamps.
Having settled on an idea I had more of an understanding about what materials i would need. I wanted to make four stamps and two signs, and i wanted to make them all out of paper. For the signs it would be incredibly easy, i would be able to reuse scrap paper found across the college or abandoned at printers and use that to print the message on. As for the stamp that was going to take a little more though. My initial plan is to reuse scrap materials. Use cardboard for the base of the stamp and then layer on scrap paper, after this is done, cut out the message in the paper so that the message is left standing away from the cardboard base, allowing just the letters to be printed
I tried 3 different methods and combinations of paper and cardboard. However the paper was unable to hold its form to create precise letter forms and it was incredibly hard to cut out the letters on this much of a small scale
I would aim to produce the stamps purely out of scrap and reuse and re purpose materials, this would allow me to compromise on the analogue method of cutting out the letters and use the laser cutter. Using the laser cutter as the added bonus of precision, which analogue methods don’t always have.
Idea Generation.
Material considerations:
Prototypes
Production
All of the info graphics i could find seemed incredibly cluttered and it was difficult to gather any substantial information at a quick glance.
because of this i have identified that i would like my designs to be simple. communicating thier message quickly.
